term papers and research reports on Marketing Case Studies

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Papers On Marketing Case Studies
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PowerLeap / Company & Product Overview
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5 pages in length. PowerLeap provides help for those seeking to upgrade their computer systems online. Located at www.powerleap.com, the company offers a vast array of upgrade options, services and informational fact sheets. In an effort to make one's computer upgrade a relatively hassle-free experience, the site also supports several discussion groups where people find valuable interaction with other consumers with regard to potential problems about upgrading their systems. The writer offers an overview of the company and its products. No additional sources cited.
Filename: Powrleap.wps

Case Study / Makhteshim Chemical Works
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This 5 page paper explores the problem of an Israeli company wanting to capture a market share in the flame retardant industry in the United States. Their efforts to date have been unsuccessful. This essay offers recommendations and supporting rationale.
Filename: Chemwork.wps

Company Overview Of B.P. Oil
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6 pages in length. The writer discusses competitive environment, mission statement, organization chart, total quality management, business plan, government regulation, licensure, certification and accreditation as they relate to B.P. Oil. Bibliography lists 2 sources.
Filename: TLCbpoil.wps

Opening a Coffeehouse/Dance Bar with the Latest in Entertainment and Management Technology
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This 8 page report discusses opening and operating a coffeehouse/dance bar and the technology that can bring it all together in terms of entertainment, business functions, and management. Numerous challenges exist as part of the start-up process. However, owners of the club are profiled as determined to create a facility that is genuinely prepared to enter the future with every tool high technology can provide. Bibliography lists 5 sources.
Filename: BWdisco.rtf

Celeron and Pentium II Processors
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A 5 page paper discussing the difference between the two processors. For the most part it appears as though the only difference between the two may be that the Pentium II is ever so slightly faster, and the Celeron is generally much less expensive. Bibliography lists 7 sources.
Filename: RApentium.wps

Intel & Microsoft -- The Pricing Strategies of Industry Leaders
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A 16 page research paper on Intel's pricing strategy with regard to Pentium chips and Microsoft's pricing strategy regarding Windows and other products. Manufacturing costs, marketing factors, and the competitive environment are all taken into account as the writer discusses Intel's historic pricing patterns and makes predictions for the future while doing the same for Microsoft as well. A number of specific pricing examples and statistical data is provided. Bibliography lists 15+ sources.
Filename: Pentpric.wps

Intel Pentium III: Privacy Issues: In the modern, computer generated world, advancement in technology are not unusual - it is expected. In late January, 1999, Intel Corp. released its enhanced graphics and multimedia chip, code-named Katmai, will be form
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an embedded ID/serial number in each chip. The ID number will more accurately identify the system owner and offer greater protection. The ID chips were designed in an effort to address anti theft and anti fraud concerns, and the growing security issues surrounding e-commerce. There's been so much uproar over the potential for privacy infringement that Intel says it will provide software for users to mm off the serial number. The concern about privacy is real, though it may be being blown out of proportion. Intel has not dealt directly with the problem and seems intent on maintaining it's position that the chip can be disabled sufficiently with the software they provide. As of yet, they have not addressed the concerns that another program could re-activate the system and, or, it is completely disabled by their software. This 5 page paper examines the concern over privacy. Bibliography lists 10 sources.
Filename: KTintell

Is Microsoft A Monopoly?
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This 6 page report discusses the classic definition of monopoly and how Microsoft does or does not fit that description based on basic principles of microeconomics. Bibliography lists 4 sources.
Filename: Msmono.wps

Microsoft / Successful Strategies For Today and Tomorrow
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In 1987, a PC Week editorial remarked that Microsoft would have to 'pull off a marketing miracle' to get people to use their new version of Windows. Years later, the joke's on PC Week and this 8 page report examines just how Microsoft's strategy has prevailed and how it hopes to continue to do so in the future. Projects, plans, and new Microsoft products & services are presented. A FREE chronology of the company's development is included .Bibliography lists 8 sources.
Filename: Microsof.wps

Microsoft / The First Decade
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A 5 page paper on the success of the Microsoft Corporation. Concentrates on the first ten years spanning between 1976 and 1986. Products and management styles are included. Bibliography includes six sources.
Filename: Microsft.wps

Disneyland Paris (Euro Disney)
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An 8 page research paper on the financial and cultural miscalculations made by Disney in the planning of Euro Disney and how they were corrected. Suggestions are made about preventative measures that could have been made in the planning process. Bibliography lists 5 sources.
Filename: Cnprsdis.wps

Yahoo! Inc. / A Case Study in Marketing
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A 7 page paper that outlines the development and marketing strategies of Yahoo! Inc., the company developed around the Internet search engine. Though this company is only 2 years old, the projections that can be determined by current figures demonstrate the wise management and development practices of the company and the complexity of new products currently being marketed. Bibliography lists 5 sources.
Filename: Yahoo.rtf

Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps

The Body Shop International / Corporate and Business Level Strategies
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This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf

Artemis Sportswear Company (Case Study)
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This 10 page paper looks at this fictitious firm and provides recommendations. The primary issues are downsizing, cost cutting and employee morale. Various theories are discussed and applied. An annotated bibliography is available for the sources contained in this paper and may be purchased separately (SA416bib.rtf) Bibliography lists 5 sources.
Filename: SA417Art.rtf

Edmund's (Case Study Analysis)
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This 6 page paper evaluates the company, where it is headed and how it started. The company is evaluated in terms of potential profitability, its web site success and changes that it should make to do well. The paper is based on a case study submitted by a student. Bibliography lists 1 source.
Filename: SA411Ed.rtf

"Decisions Without Blinders"
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A 3 page review of the article by Max H. Bazerman and Dolly Chugh. Published in the January 1, 2006 edition of Harvard Business Review, this article explores the tendency for humans to ignore factual information when making decisions. This tendency is described by the authors as being a phenomena of "bounded awareness". No additional sources are listed.
Filename: PPdecisi.rtf

"We Have No Time For Marketing Research!"
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This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
Filename: TEmarketing.rtf

'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus
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It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited.
Filename: PCtoys.doc

A Brief Overview of Stewart Enterprises, Inc. (STEI)
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This 3 page paper provides a quick look at this industry giant. When it commenced, who audits its books, and its take on regulation are items included in the analysis. Bibliography lists 3 sources.
Filename: SA607STE.rtf

A Business Analysis of Competitors Nintendo and Sega
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This 4 page paper takes a look at Nintendo and Sega and evaluates these companies. About half of the paper is a comparison chart of the two firms which illustrates their similarities and differences. Items discussed include marketing tactics, product development and target markets. Bibliography lists 6 sources.
Filename: SA007Bus.rtf

A Comparison of Barnes & Noble with Amazon.com
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This 5 page paper provides an overview of each company largely with the use of a SWOTT analysis. The fact that Amazon is a click and click enterprise, versus B&N's click and brick status, is highlighted. Bibliography lists 2 sources.
Filename: SA216BN.rtf

A Comprehensive Business Analysis of Microsoft Corporation
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This 15 page paper provides an overview of the company, its history and its marketing strategy. The recent anti-trust lawsuit is discussed as are financials for a ten year period. Also included is a SWOT analysis, the use of Porter's Five Forces model and analyses with the use of other tools. Recommendations are made. Bibliography lists 7 sources.
Filename: SA045Mic.rtf

A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf

A Feasibility Study into Opening an Amusement Centre
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This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources.
Filename: TEsoltma.rtf

A History and Analysis of Ben & Jerry’s Ice Cream
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This is a 5 page paper which discusses the strengths, weaknesses, opportunities, and threats (SWOT) regarding Ben and Jerry’s Homemade Inc. Their deep commitment to social and environmental issues on a local and global scale has increased their popularity and their profits. Inversely, their involvement in controversial issues has also led to a negative response in some opposing groups. Bibliography lists 3 sources.
Filename: TJBenJr1.rtf

A Hypothetical Situation Regarding Support or Opposition of the Impending War by Corporate America
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This 6 page paper uses the firm Ben & Jerry's as the case study. Should the CEO of this firm support or oppose the war in Iraq or remain neutral? A hypothetical situation is provided that forces him to make the choice. Several considerations are made inclusive of a look at opinion polls, nations the firm does business in and the history and culture of the company. Bibliography lists 6 sources.
Filename: SA306Ben.rtf

A Joint Venture Between Levi and Nike?
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This 5 page paper considers a hypothetical proposal for a joint line of sportswear between Levi Strauss and Nike. The writer considers the advantages and disadvantages of such a collaboration. The bibliography cites 5 sources.
Filename: TElevink.wps

A Life Cycle Analysis of Credit Cards
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This 24 page paper carries out an in-depth life cycle analysis of the credit card industry. The paper considers the background and development of credit cards and looks at the theory and application of the theory at the different stages; development, introduction, growth, shake-out, maturity and finally decline. The paper focuses on Diners Club as the first mover and Visa as the current dominant brand, but includes other brands and many examples of the theories of life cycle development and strategy in practice. The bibliography cites 11 sources.
Filename: TEccard1.rtf

A Look at Microsoft and The Tootsie Roll Company
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This 3 page paper evaluates two firms in light of the balanced scorecard ( customer satisfaction, financial performance, internal business processes, learning and growth). Two cases are included: Microsoft and The Tootsie Roll Company. Bibliography lists 4 sources.
Filename: SA333TRC.rtf

A Market Analysis of a New Product
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This 10 page paper is a market analysis of a new product. A new beer La Militante, launched onto the Canadian market in 2004 is examined, the paper looks at what the product is, the potential market, how the market is segmented and the way the product is designed to appeal to some of these segments. The bibliography cites 2 sources.
Filename: TEnrewbeer.rtf

A Marketing Analysis of the King David Hotel
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This 6 page paper examines this hotel, and the corporation that owns it, in respect to its strategy. Many concepts are discussed in a ten part paper designed by a student. Items included involve history, strategic evolution, company mission, a five forces analysis and international aspects of the business. Many facts about the business are included in this paper that is chock full of information. Bibliography lists 6 sources.
Filename: SA401KDH.rtf

A Marketing Case Study; Lucozade and Lara Croft
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This 8 page paper considers the re-branding of the drink Lucozade. The writer looks at how association marketing was used to increase the market share of this drink by influencing the way the refreshment was perceived by potential consumers and by impacting on the decision making process. After considering the results of the marketing campaign the writer consider how the product should be marketed in the future. The bibliography cites 11 sources.
Filename: TElucoza.rtf

A Marketing Plan for a New Business
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This 5 page paper provides an example of how to create a marketing plan for a new business. The business used in this paper is for a freelance paralegal service company geared to immigrants. The four P's are considered. Bibliography lists 2 sources.
Filename: SA302mkt.rtf

A Marketing Plan for Highland Spring
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This 20 page paper examines the Scottish bottled water company Highland Spring. The paper begins with a situational analysis including a SWOT. PESTLE and Porters Five Forces model analysis. Marketing objectives are then outlined including the positioning and target market and a strategy to increase sales is presented based on the situation of analysis and the marketing objectives. The bibliography cites 21 sources.
Filename: TEhighland.rtf

A New Product
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This 3 page paper describes a new product for a market and then performs a background analysis for the market. The new a chocolate frozen dessert that fat free, low calories and highly differentiated. The paper starts by describing the product and then analyzes the US market for ice cream and ice cream products, including a brief Porters five forces analysis. The bibliography cites 5 sources.
Filename: TEchocice.rtf

A New Strategic Plan for the Dell Corporation
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This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources.
Filename: SA343Del.rtf

A Plan for a New Wine Store
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This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources.
Filename: TEwinest.rtf

A Plan for Marketing Men's Jumpers
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This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources.
Filename: TEnewmen1.rtf

A Profile of Frigidaire
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This 7 page paper provides an overview of the company inclusive of its history, goals and products. A SWOT analysis is included and the Four P's are discussed. Bibliography lists 7 sources.
Filename: SA229Frg.rtf

A REGIONAL BUSINESS STUDY: WEST MIDLANDS
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This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources.
Filename: MTwesmid.rtf

A Strategic Analysis of a Wal Mart Case Study
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This 4 page paper examines a case study submitted by a student. Much of the information included comes from the case, but general knowledge about Wal Mart is used as well. No bibliography.
Filename: SA432Wal.rtf

A Strategic Review of ConAgra
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This 51 page paper provides an intricate look at this large company. How it performs on the stock exchange is just a small part of this detailed analysis that includes matrices (EFE, IFE, IE, etc.) and a SWOT analysis. Many charts and statistical information are included. This comprehensive financial analysis ends with recommendations and predictions for the company's future. Bibliography lists 34 sources.
Filename: SA237CAG.rtf

A SWOT Analysis of the Maytag Corporation
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This is a 3 page SWOT analysis of the Maytag Corporation (2003). A SWOT analysis (Strengths, Weaknesses, Opportunities, & Threats) of the Maytag Corporation reveals an internationally strong corporation with a good reputation which has recently discovered some of its own weaknesses and areas of vulnerability and has experienced great losses within its first quarter this year (2003) in which it will need to cut over 500 salaried positions for partial recovery. Maytag has however, continued to be innovative in regards to future opportunities and has not only extended its product line and market but also has extended further into the international market with a production agreement with Daewoo Electronics of Korea. Threats to the company include lower production costs in other countries which have resulted in Maytag closing some of its U.S.-based plants and building new plants outside of the U.S. Bibliography lists 5 sources.
Filename: TJMaytg1.rtf

A Ten-Week Analysis Of AT&T Stock
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A 5 page report on the stock share prices of AT&T Corporation over a ten week period of time. The report also briefly explains p/e ratio and AT&T's p/e ratio as compared to the industry. Two illustrations are provided. Bibliography lists 4 sources.
Filename: PGattstck.msw

Achieving “Customer Delight” at Roche Diagnostics
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A 5 page paper discussing a 1999 article outlining the processes that Roche Diagnostics used to increase its share of “very satisfied” customers in an effort to move beyond that classification into “delighted” customers. Roche’s ultimate goal was to increase market share and revenues. The rationale was that not only were “delighted” customers far more likely to be long-term repeat customers, they also were far more likely to recommend Roche to their friends and colleagues, not only increasing Roche’s revenues but also saving the company the expense of developing these customers itself. The initiative paid off: Roche became the fastest-growing division in its industry. Bibliography lists 3 sources.
Filename: KSmgmtCustDelite.rtf

Acorn Computers: A Strategic Case Study
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This 10 page paper looks at a case study (provided by the student) of a company which adopted short term decisions rather than take on long term strategies. Acorn Computers was a victim of its own success, this paper consider the position of the company between 1982 and 1985, looking at the decisions which were made and the way in which they effected that market. This includes a SWOT analysis of the company's position at this time, investigation of the problems that resulted from the short term decision and the way in which management constrained its own choices thorough those decisions.
Filename: TEacorn.wps

Activity-Based Costing Applied to Marketing Costs
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A 3 page paper discussing the case of Colombo frozen yogurt and General Mills’ experience in dealing with the market shift from independent shops to impulse purchasing in a variety of locations. The paper provides a table more realistically assigning shipping and merchandising costs to each market type to reveal greater profitability than was apparent under a non-ABC approach to allocating costs. Bibliography lists 1 source.
Filename: KSmktgABC.rtf

Advertising Communications; Nokia;
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This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites 10 sources.
Filename: TEnokia3.wps

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

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